The BBA programme is designed for students who wish to pursue a career in business design and innovation, human resource management, information systems, marketing or wealth management. It combines strong functional training with intensive exposure to communication skills, computer applications, plus other social sciences and/or science subjects. In the second year of the programme, students can choose to major in business design and innovation, human resource management, information systems, marketing, or wealth management. Students may also select a second major if they are able to complete the requirements. Students of the BBA programme are required to complete 240 credit units for the 4-year curriculum.